We’re so excited to launch our new pink line today – the International Day of the Girl – and to announce that 9% of all sales between today and Malala Day (Nov 10) will go to The Malala Fund to benefit girls education projects around the world!

But before going further, a little morning humor. In my excitement this morning, I said to my three boys,

“Do you know what we’re launching today?”

“A rocket?!” said our middle tender sapling. lol! 🙂

Gotta love living life with boys! And as a mother of only boys in this world and someone who has been keenly interested and invested in supporting women’s and girl’s issues over the last couple decades, including via the Tahirih Justice Center and Best for Babes, it’s so wonderful to find a way to help advance the situation of girls with our new pink bodysuits and tees. It’s our rocket to support girls! 🙂 Continue reading →